Image: Dobbies Garden Centres

Our December PR toolkit and content calculator is here to help PRs and marketers forward-plan campaigns and pitches armed with some timely and topical angles, plus it’s a checklist for potential campaign hooks.

Christmas is nearly over by now for the media; there are just a few dailies, weeklies, websites and influencers doing last-minute gift guides for Christmas but for most print media it’s the New Year, and what’s happening in 2026.  

You should be uploading SS26 outfits and home goods for those “A new you for 2026” and “Redecorate for 2026” issues, so athleisure, outdoor healthy sporty images will all be useful, plus anything for the home. 

As always don’t forget to add keywords – New Year, Gifts, Spring, Christmas, Xmas, Holidays, Winter plus all those words beloved of home magazines like cosy, cosiness, hygge, wellbeing.

Clothing wise the media are still looking for going out outfits for Christmas and New Year, so party wear, party dresses, nightwear and also winter clothing like jumpers, scarves, bobble hats, beanies, cardigans, coatigans, jackets, coats are still being looked for. So, make sure that you have plenty of images in those categories uploaded and labelled with as many of those words as you can.

You can also start to look at holiday clothing and outfits for when the weather gets a little warmer so make sure SS26 is flagged on your drops even if they’re not yet available until 2026 – If they’re not on sale until Jan or Feb then use the On Sale date field to flag this up. You can either add a specific date, 2/2/26 or if you’re not sure then you can use the text “available first week in Feb.”  

If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots and try and add those in.

If you’re looking for more hooks to help promote your brand and products, then see the list of days, weeks and fortnights below.

December Diary - Weeks/Months

December is all about Christmas and New Year events, but it’s also AIDS Awareness Month, Universal Human Rights Month, Decembeard, and No Gender December.

Additionally, the 1st week (1^st-5^th ) is UK Charity Week, and Kwanzaa (26^th - 1^st Jan).

Men’s Ashes tournaments Australia ( Second Test 4^th-8^th Third 17^th-21^st  Fourth 26^th-30^th)

December Diary - Days

1^st – World AIDS Day

1^st – Cyber Monday 

2^nd – Five years since the second-lockdown ended in the UK 

2^nd – English Breakfast Day

2^nd – National day of giving (US) (Tuesday after thanksgiving)

4^th – Returns will start to come back from Black Friday sales – be ready for them (Three days after Cyber Monday)

6^th – St Nicholas Day

6^th – UK Small Business Saturday

10^th – Human Rights Day

11^th – Save the Children Christmas Jumper Day (https://www.savethechildren.org.uk/christmas-jumper-day)

14^th – Hanukkah begins 

18^th – Stilton Day

18^th – National Regifting Day (Thursday before Christmas)

20^th – Super Saturday/Panic Saturday (Last Saturday before Christmas)

21^st – Winter Solstice 

22^nd – Hanukkah ends 

25^th – Christmas Day

26^th – Boxing Day

31^st – New Year’s Eve
 

For more diary dates for this year see the Marketing Retail Diary

NB - All dates have been checked, but some events may change due to unforeseen circumstances or have not been fully confirmed for 2025 by the authorities controlling the event(s).